Adpicto vs Ocoya: AI Social Media Management Compared (2026)

TL;DR: Adpicto and Ocoya both use AI for social media, but they focus on different things. Adpicto generates unique images from your brand assets using Gemini AI. Ocoya is a broader social media management platform with AI copywriting in 26+ languages, team collaboration, and e-commerce integrations. Choose Adpicto for original brand visuals. Choose Ocoya for multi-language content and agency workflows.

Overview

What is Ocoya?

Ocoya is a social media management platform built around AI-assisted copywriting and multi-channel scheduling. Its AI engine, Travis AI, generates captions, ad copy, blog content, and hashtags in over 26 languages. The platform supports scheduling to Facebook, Instagram, X, LinkedIn, TikTok, Pinterest, YouTube, and Google Business Profile.

Beyond content creation, Ocoya offers team collaboration with approval workflows, e-commerce integrations (Shopify, WooCommerce), RSS feed automation, and Canva integration for design. AI image generation is available on Silver ($39/mo) plans and above, though it produces generic AI art rather than brand-specific visuals.

Ocoya uses a tiered system with AI credit limits. The Bronze plan ($15/mo) includes just 100 AI credits per month, which can be restrictive. Higher tiers unlock more credits, more social profiles, and additional features like optimal posting time suggestions and API access.

What is Adpicto?

Adpicto is an AI-powered social media tool that generates unique, brand-consistent images and captions. You upload your brand assets (logo, product photos, brand characters), describe what you want, and Gemini AI creates original images that incorporate your brand elements. Every generated image is unique and on-brand.

The workflow covers creation through posting: generate an image, get an AI-written caption, and schedule or publish directly to Instagram, X, TikTok, Facebook, and LinkedIn. Adpicto includes a permanent free tier with 5 images per month.

Feature-by-Feature Comparison

AI Image Generation

This is the biggest differentiator between the two tools.

Ocoya offers AI image generation on Silver ($39/mo) plans and above. The feature produces generic AI art that isn't connected to your brand. You still need to separately ensure brand consistency across your content.

Adpicto generates images directly from your brand assets using Gemini AI. Your logo, product photos, and brand characters are incorporated into every generated image. The result is unique visual content that looks like it belongs to your brand, not generic AI output.

If brand-consistent visuals are a priority, Adpicto's approach is fundamentally different from Ocoya's generic AI art.

AI Copywriting and Caption Generation

Ocoya has the clear advantage here. Travis AI generates captions, ad copy, blog content, and product descriptions in 26+ languages across 50+ content categories. If you operate in multiple markets or need content in various languages, Ocoya's copywriting capabilities are extensive.

Adpicto generates platform-optimized captions and hashtags tailored to your brand voice. The output is solid for single-language use but doesn't match Ocoya's multi-language breadth.

For businesses that need content in multiple languages, Ocoya wins this category.

Multi-Language Support

Ocoya supports 26+ languages for AI content generation. This is a significant advantage for international brands, agencies managing global clients, or businesses targeting multiple language markets.

Adpicto does not currently offer multi-language AI content generation. If multi-language support is essential to your workflow, Ocoya is the stronger choice.

Scheduling and Publishing

Both tools offer post scheduling across multiple platforms.

Ocoya provides scheduling on all plans and adds optimal posting time suggestions on Gold ($79/mo) plans and above. It supports a wider range of platforms, including Pinterest, YouTube, and Google Business Profile. However, some users have reported reliability issues with publishing to certain platforms.

Adpicto includes scheduling and auto-posting on all plans, including the free tier. It covers Instagram, X, TikTok, Facebook, and LinkedIn. If you need Pinterest, YouTube, or Google Business Profile support, Ocoya covers more platforms.

Team Collaboration

Ocoya offers team features starting at the Silver plan ($39/mo) with 5 users, scaling up to 50 users on the Diamond plan ($159/mo). Approval workflows are included for content review processes.

Adpicto does not currently offer team collaboration features. If you need multi-user access or approval workflows, Ocoya has this covered.

Platforms Supported

Ocoya supports 8+ platforms: Facebook, Instagram, X, LinkedIn, TikTok, Pinterest, YouTube, and Google Business Profile. Note that some platform integrations (YouTube, TikTok publishing) have been reported as still developing.

Adpicto supports Instagram, X, TikTok, Facebook, and LinkedIn. Fewer platforms, but all with reliable publishing.

Pricing and Value

Both tools are in a similar price range at the entry level, but what you get differs.

To get AI image generation with Ocoya, you need at least the Silver plan at $39/mo. For optimal time suggestions, that jumps to Gold at $79/mo. API access requires Diamond at $159/mo.

Adpicto's $19/mo Pro plan includes AI image generation from brand assets, caption creation, brand asset management, and auto-posting. No credit system, no feature gating behind higher tiers.

Pricing verified as of February 2026. Please check each tool's website for the most current pricing.

Who Should Choose Ocoya?

Ocoya is the better choice if you:

• Need AI copywriting in multiple languages (26+)
• Manage a team and need approval workflows
• Want Shopify or WooCommerce integration for e-commerce
• Need Canva integration for design workflows
• Post to Pinterest, YouTube, or Google Business Profile
• Run an agency managing multiple clients across many social profiles
• Need automation workflows and RSS feed integration
• Want API access for custom integrations

Who Should Choose Adpicto?

Adpicto is the better choice if you:

• Want truly unique, AI-generated images from your brand assets
• Need brand-consistent visuals without manual design work
• Prefer simple, straightforward pricing without credit limits
• Want to try before you buy with a permanent free tier
• Run a small business and need an all-in-one creation-to-posting tool
• Focus on visual content for Instagram, X, TikTok, Facebook, or LinkedIn
• Don't need team collaboration or multi-language features

Conclusion

Ocoya and Adpicto serve different needs in the AI social media space. Ocoya is a feature-rich management platform with strong multi-language copywriting, team collaboration, and e-commerce integrations. It's a solid fit for agencies, international brands, and businesses that need broad platform coverage and team workflows.

Adpicto takes a focused approach: generating original, brand-consistent visual content with AI. If your priority is creating unique images that look like your brand and publishing them efficiently, Adpicto delivers that at a straightforward price point with a permanent free tier to get started.

Try Adpicto free with 5 images per month and see how brand-aware AI generation compares to generic content tools.