How Adpicto works
A screen-by-screen walkthrough of creating AI-powered social ad creative.
The whole flow
- 1Create a project
- 2Pick an appeal angle
- 3Generate image & text
- 4Edit & refine
- 5Publish to social
Getting started
First-time setup
What you can do
- Enter your service URL and AI analyzes your features, audience and appeal angles
- It generates your first post image and caption on the spot
- A few steps in, you have a project and your first post ready to go
Tip: Shown automatically when you first sign up
Your projects
What you can do
- Keep a separate project for each service or product
- See brand details and creation dates at a glance on each card
- Add a new project any time from “New project”
Create a project
What you can do
- Just enter a service name, description and target audience
- Paste a URL and AI reads the page to pre-fill the details for you
- Add brand colors and appeal points to improve generation quality
Create posts
Project dashboard
What you can do
- See drafts and finished posts together in one place
- Jump to create, browse or settings with a single click
- Preview each post’s thumbnail, status and caption right here
Generate a post
What you can do
- Choose the post's goal (introduce a product, spark interest, drive action, build trust…)
- Set the target platform (Instagram / X / LinkedIn / TikTok) and aspect ratio
- Pick an appeal angle (theme) yourself or let AI suggest one
- Choose what it's based on — service info, know-how, papers/data or a reference article
- Fine-tune the image style, frame, reference images and text tone
- Pick single image or carousel, then hit Generate to create image + text in one pass
Tip: The free plan generates up to 5 posts per month (image = 1 credit each, video = 5 credits)
Edit, refine & publish
What you can do
- Regenerate the image or fine-tune it with extra instructions
- Edit the caption and hashtags inline, or regenerate them with AI
- Publish straight to your connected social accounts from this screen
Turn it into a video
What you can do
- Generate a vertical video for Reels / TikTok from your image
- Choose narration, subtitles and slide timing
- Download or publish the finished video right away
Manage & publish
Browse & filter posts
What you can do
- Filter posts by status, format and tags
- Sort newest-first to find what you need fast
- Spot carousels and drafts at a glance
Version history & restore
What you can do
- Every image and text version is saved automatically
- Restore a version you liked with a single click
- Edit notes tell you what changed and when
Connect social accounts
What you can do
- Supports Instagram, X, Facebook, LinkedIn, TikTok and Threads
- Connect in a few clicks from the authorization screen
- Disconnect a linked account any time
Publish to your linked accounts
What you can do
- Pick a connected account and publish straight from the post screen
- Append hashtags, or schedule the post for a specific date and time
- After publishing, check insights like views, reach, likes and saves
Tip: Publish from each post's detail screen (connect accounts under "Connect social accounts")
Settings
Brand settings
What you can do
- Register brand colors, logos, characters and other assets
- Manage appeal points and reference sources used in generation
- Edit or delete project information here too
Account & plan
What you can do
- Set your profile and display language
- Review your plan (Free / Pro) and upgrade
- Buy extra credits or cancel from here
